Publishers embed Blink in their existing paywalls with just a few lines of code. When someone hits such a paywall, they get can read the concerned article for a small fee. They simply have to click the Blink purchase button to get immediate access to the full article. It’s that easy. Internally, we make a ledger entry of the transaction and bill the users cumulatively at the end of a month for all their purchases across all websites.

The over-arching idea of micropayments has a huge potential for revolutionizing many industries, such as enabling creators to monetize their content, lowering SAAS costs (pay-per-use), and opening up new monetization possibilities for game developers.